Sennheiser is a premium brand that markets itself both on technology and emotional dimensions.
Sennheiser installed two Epistar LED displays at its flagship store in Pitt St, Sydney.
Facing the street is a 2m by 3m outward facing screen with a pixel pitch of 3.2. This attracts the attention of passersby and drives store traffic and inside, there is 3m by 3m screen with a higher resolution pixel pitch of 2.97 for specific promotions and product information.
The LED screens are perfect for Sennheiser because they can be used to showcase their products as well as the lifestyle of the people who choose Sennheiser products.
The LED displays are an important part of Sennheiser’s marketing and communications mix.